Which fields are required?

Source, medium and campaign. Term and content are optional.

Should I use them on my own internal links?

No, that corrupts the traffic source. Use them on external links only.

Where do I see the results?

In the traffic acquisition report inside Google Analytics.

UTM links

Campaign tracking link builder (UTM Builder)

Add UTM tags to your links so you can see in Google Analytics which ad, post or message brought each visitor and customer. It keeps your original link parameters and standardises naming.

Standardises case and spacesSaves your links in your browserNo sign-up

Campaign details

Landing page URL (required)

Common shortcuts

Source (utm_source) *Where the visitor came from: facebook, google…Medium (utm_medium) *Channel type: cpc, email, social…

Campaign name (utm_campaign) *Example: summer_sale_2027Content (utm_content)To compare two ads: video_1, image_2

Keyword (utm_term) optionalFor paid search campaigns only.Standardise automatically (lowercase and underscores instead of spaces). Analytics treats Facebook and facebook as two different sources.

Final link

https://example.com/offer?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale&utm_content=video_1

Do not put UTM tags on internal links within your own site (page to page): they end the visitor’s session and corrupt the traffic source. Use them on external links only.

Campaign tracking link builder (UTM Builder)

Campaign details

Final link

How the tool works

Frequently asked questions

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